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A curated digital showcase highlighting creative design work, brand identity projects, and visual storytelling portfolios.

Insights

Thinking out loud

Notes on brand, web, and growth from the people doing the work — written for teams deciding what to build next.

October 14, 2026 · Maria Agiato

SEO vs AEO vs GEO: What Businesses Actually Need

AEO and GEO are largely extensions of good SEO. Here's what has actually changed with AI search, what still matters, and five things businesses should do now.

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October 12, 2026 · Maria Agiato

Website Redesign Cost: What Actually Drives the Price?

Website redesign quotes range from a few thousand dollars to six figures. Here's what actually drives the price, and how to scope your project before you get attached to a number.

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October 9, 2026 · Nicole Soltes

Website UX Audit: Do You Need One Before a Redesign?

A UX audit shows where your website creates friction before you commit to a redesign: what it checks, when to run one, and when targeted fixes are enough.

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October 7, 2026 · Stephen Brett

B2B Brand Positioning: How to Clarify What Makes Your Company Different

A B2B brand positioning framework: who you serve, the alternatives buyers compare you with, the difference you can prove, and how to pressure-test it.

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October 5, 2026 · Maria Agiato

B2B Website Redesign: Strategy, Process & What to Expect

Planning a B2B website redesign? Learn how to diagnose the real problems, plan the process, involve your team, protect search visibility and measure success.

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September 28, 2026 · Maria Agiato

Why Your B2B Website Is Not Generating Qualified Leads

When a B2B website is not generating qualified leads, more traffic rarely fixes it. A practical framework for finding the weakest link.

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September 26, 2026 · Stephen Brett

How Much Does a Website Redesign Cost?

A grounded look at what a website redesign costs, how the budget divides between strategy, design, build, and content, and where to spend first.

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September 26, 2026 · Stephen Brett

Brand Refresh vs Rebrand: Which Do You Need?

The difference between a refresh and a rebrand comes down to whether your positioning is still true — not to how dated your logo feels.

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September 26, 2026 · Stephen Brett

Do You Need a New Website? 2 Tests Before You Spend

Two tests that answer whether you need a new website before you commit a budget to one.

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September 25, 2026 · Stephen Brett

15 Signs You Need a New Website in 2027—and What to Do

Fifteen signals that a website is holding a business back, grouped by how urgent they actually are.

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September 25, 2026 · Stephen Brett

The Complete Website Redesign Checklist

A phase-by-phase checklist for a website redesign, from kickoff evidence to post-launch measurement.

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August 20, 2026 · Maria Agiato

The 5 Best Web Design Agencies for B2B Companies in 2026

How to shortlist a B2B web design partner: the criteria that actually predict a good outcome, and the questions to ask before you sign.

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August 11, 2026 · Maria Agiato

How AI Improves User Experience in Web Design 2026

Where AI genuinely improves the experience of a website — and where it only adds surface area.

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February 19, 2026 · Nicole Soltes

Creative Trends 2026: What We're Swiping Left and Right On

A breakdown of the design choices that elevate brands in 2026, and the ones that quietly erode them.

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