A grounded look at what a website redesign costs, how the budget divides between strategy, design, build, and content, and where to spend first.
There is no single market rate, but there is a predictable shape to a redesign budget. It divides across strategy and research, design, engineering, and content — and content is the line most often underestimated at the start.
A marketing site with a handful of templates and a clear story costs less than one with product pages, a resource library, and localization, even when the page count looks similar. Complexity, not surface area, sets the range.
The most useful way to scope is to separate what must be true at launch from what can follow. Launch with the story, the templates that carry traffic, and the paths that generate inquiries. Add the long tail later, once you can see what people actually use.