A phase-by-phase checklist for a website redesign, from kickoff evidence to post-launch measurement.
Before design: confirm the business goal, collect analytics and search data, interview three customers and three lost prospects, inventory every template, and identify who approves what.
Before build: settle the sitemap and URL map, write and approve content, define components and states (empty, loading, error), plan redirects, and set performance and accessibility targets.
Before launch: run a full QA pass across devices and browsers, validate structured data, verify analytics and conversion tracking, test forms end to end, and confirm redirects on a staging domain.
After launch: monitor 404s and organic rankings weekly for a month, watch conversion paths, and schedule a review at 30 and 90 days. A redesign is a change to a system — it needs measurement, not just a launch date.