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Thea Energy

Naming, identity, and web for a fusion energy company building a new class of stellarator magnets.

Thea Energy — Brand Strategy, Naming, Brand Identity, UI/UX Design, Web Development

Overview

A name and brand for a company whose technology is genuinely hard to explain. We built language and visuals that make the ambition legible without oversimplifying the science.

Work of this shape starts with the strategy — what the company needs to be known for — and ends with a system the internal team can extend. Design, content, and build run with overlapping reviews rather than as separate handoffs.

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