All work
Goodwill
A regional Goodwill needed one clear story across retail, donation, and workforce development programs.
Overview
Multiple audiences, one organization. We organized the brand story around opportunity, then built a site architecture that routes donors, shoppers, and job seekers without confusion.
Work of this shape starts with the strategy — what the company needs to be known for — and ends with a system the internal team can extend. Design, content, and build run with overlapping reviews rather than as separate handoffs.
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