All work
CPAClub Paths
Brand and product design for a career platform helping accounting graduates find their path.
Overview
A product that has to feel trustworthy to a firm and welcoming to a candidate. We designed an identity and interface that reads as both.
Work of this shape starts with the strategy — what the company needs to be known for — and ends with a system the internal team can extend. Design, content, and build run with overlapping reviews rather than as separate handoffs.
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